Inbound marketing requires time. As well, it takes much domain knowledge. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re in search of such an agency, below are the five major considerations for you to make:
The Right Fit
Even if you hire a firm to redesign your website, it doesn’t automatically mean you will have more visitors. Web design and inbound marketing agencies usually seem like one and the same thing, and though they are definitely related, they work with two completely unique skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to look for an inbound marketing agency that has the very capabilities that inch you closer to your marketing objectives.
Clarity of Process
Content creation capabilities and social media case studies are important, but the bigger value an inbound marketing agency can provide its client lies in the way they tie the inbound pieces together into an inclusive strategy. More importantly, these agencies must be able to explain their methodology as clearly as possible, to their potential clients. This manifests that the agency has actually delivered ROI to its past clients, and that it has the game plan needed for it to do the same for you.
Peppering your potential agency’s pitch should be such words as “analytics,” “metrics,” “benchmarks” and other terms similar. Developments made toward your goals must to be measured at each step of the way, and a good inbound marketing agency will be able to monitor all campaigns and update you on their performance regularly. You are hiring these professionals because you want certain things achieved with the campaign. Scientific data are what you need to know if they’re doing their job.
Project Management Prowess
Inbound marketing is steered by the development of premium content created for your best prospects. For your inbound agency to succeed, it has to get inside your head to be able to build such content and know those ideal leads. They will do things for you and make your life easier.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? How would you describe their own social media presence? Are the landing pages on their site optimized, and do they offer quality content on every page? A good inbound marketing agency must be its own model case study.
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